The Untamable Tamer

Standard

I was inspired to create the Untamable Tamer  because it looked like Charlie was trying to pick up a lady while he was locked in a cage. Who else would do that! I figured if I made it look like we wanted to be there and was using the lion to pick up ladies it would make an interesting story.

I used savefrom.net to grab the Chaplan video. I made the audio files myself using Adobe Audition. I created the intro and credits slides in powerpoint sand saved the files as pngs. Once I had all the files i added everything to windows video editor. I muted the video’s actual volume first. Then I put the into pictures and credits picture at the end and beginning of the video respectively. I adjusted the amount of time each slide was on the screen and finally lined up the audio with the video. Finally, I saved the file and an MP4 and uploaded it to youtube.

Advertisements

Montage!

Standard

I completed the assignment why so serious because it sounded really fun. I used a song about montages from Team America World Police and added it to the famous montage scene in Rocky. It’s spot on and really funny. The song is only 80 second long and the video clip was 3 minute long so I had to be strategic and have the song start and end at an appropriate moment. I ended the song when Rocky kissed “the girl” and made that the climax and cut out the part about winning the face.

I used savefrom.net to grab both the Rocky and Team America videos. I had to extra the audio from the team america video using adobe audition and then add it to the movie in windows movie maker. I had to mute the existing music in the Rocky video to make it work. Hope you enjoy the result!

 

The first rule in this blog, is you can’t talk about this blog!

Standard

I selected the 8 rules of fight club.

Video play by play:

The whole screen is very dark. Edward Norton is in the center of the screen but it’s as if he is hiding behind a wall to remain in the background of the image. He becomes more in focus and turns his head towards the person in the background.

The scenes cuts to people walking in the door. They are walking to the left and it’s clear they are coming in but their faces are in in focus.

The camera roles to the right remaining on the whole time to capture the movement. Brad Pitt is featured front and center. The room is dark but more light is focused on him than anyone else in the dingy scene. The camera continues to focus on Pitt as he talks. The camera angle shifts slowly as if the camera man is walking slowly behind Pitt to film his back.

The scene cuts to another place. This place is much lighter and brighter. The camera is above Norton. It’s almost as if he is insignificant. He’s also in the bottom left hand side of the screen. The angle quickly shift focus to the man talking to Norton, he is filmed below eye level and he looks strong and dominant compared to Norton. He is in the upper right-hand side of the screen. He exists stage right and we cut back to Norton sitting at a table in the center of the screen.

We are back in the dark place we were before and Pitt is front and center again for a brief second. We cut back to a scene in an office. Norton is standing on the right side of the screen and a man with a cart begins to walk towards him. He man is the focal point of the scene and he nods to Norton. As the man exits the camera slowly moves to the right and begins to focus on Norton.

We are back to the dark room and people are fighting in the middle of the floor. Pitt is again is at the center of the screen and more light is shining on him as he gets up from the fight bloody and triumphant.

We cut to a back alley. Pitt and Norton are standing an arm’s length apart from each other. Pitt is on the left as the fight begins. Norton throws the first punch moving to the left but Pitt launches back at him moving up and to the right. The angle changes to behind Pitts back and we zoom out a little. We see Pitt pounding on Norton. The angle changes again and we face facing Pitt and Norton has his back to us. Pitt is firmed from below eye level.

We cut back to the basement scene and zoom in on Norton. He is in the light now but getting the $hit kicked out of him to put it nicely. The camera zooms in even more to see his bloody face. He is being filmed from above on the left hand side of the screen.

We cut to two men in and office forcefully undressing a man lying on the table. The man laying town is at an angle that is diagonal and to the bottom right.

Cut back to the basement. Norton is fighting now. He’s on the right side of the screen punching left. The angle changes twice to show his face as his opponent falls forcefully to the ground.

The next image we see is the man laying on the ground but the ground is on the right hand side of the screen. The man is clearly in pain and sweating. The angle shifts again and this time Norton is on top and to the left being filmed below eye level as he throws punch after punch.

The final scene is the Back of Pitt’s heard front and center, then the camera zooms in on his face as he speaks. As the camera zooms in Pitts disappears and we see Norton in the same place. It’s almost as he her morphed J.

Sound play by play:

Music plays as Norton begins to speak. About five second in narration shifts to Pitt. He reads the rules of fight club slowly but surely. The last few second of the scene, the narration switches to Norton mid-sentence.

Combined:

Watching them together I realized I didn’t miss much. There were some placed the background music had a drum bang when someone got hit or to emphasize a key point. The most notable observation I had by watching and listening is that point at the end, when Pitts morphs into Norton is when the naration switched.

One other observation I had is how Norton became more prominent in the scenes as story progressed. This was almost like a training montage seen you’ve see in a move where the character grows a lot in a short period of time. Only in this case growth means becoming more confident (good) and losing touch with reality (bad).

I See if From a Different Angle

Standard

I’m going to have a hard time disproving Ebert here so I won’t even try.  I think the notion of that moving right is forward and favorable and left is in the past and less so is true in almost everything we do. A clock rotates to the right and moves forward, trends that are positive are described and moving up and to the right. I think that is true for most things with the exception of politics maybe (ha-ha, couldn’t resist). The foreground being stronger than the background is a logical concept to me. I recall being an art classes in high school and doing an exercise with the images like the one below.

vase3

The teacher asked is what images we saw and always everyone said the vase. One of the brilliant creative kids must have realized there was a face in the background as well. That blew our minds. But it validates the point that people tend to focus on the foreground first.

Ebert’s statement that diagonals in composition convey movement is an interesting point I never thought about.  The video I watched about Camera angles and shooting techniques mentioned that action sequences were often shot at weird angles. I assume that creates more diagonal lines and odd angles. Additionally filming at an odd angle produces depth and makes the image look more 3D.

Another point Ebert made about filming at a vantage point above the character’s eyes, reduces him and shooting below his eyes, enhances him. The Camera angles and shooting techniques mentioned something very similar that reinforced that concept and Tarrantino did as well. In fact, many to the key scenes in Tarrantino’s movies were filmed from below. It makes the characters seem larger than life.

The other key point discussed in the Camera angles video was how camera angles combined with stunts can really enhance an action sequence. Switching angles midway through the scenes produces the illusion of movement an always keeps the viewer guessing. Additionally, the video described how some camera tricks like filming from a different angle can make it look like the person is climbing when they are not.

A story you can really sink your teeth into

Standard

I have a confession to make. I love Taco Bell. Recently they ran a campaign to market their new XXL Steak Crispy Taco using NBA star Nate Robinson. In the words of a this former Marketing Major, I’m fairly certain I’m not in the target market for this product but I think the commercial follows the classic storytelling pattern, at least for the first 15 seconds. In an effort to really analyze Nate’s story and watch more taco bell goodness I dissected the video three different ways.

Act 1: Free throw

The first analysis was after watching the video once. I’ll be honest, I’ve seen this commercial before, but this is my first careful viewing.

This story starts off of a fairly high point; our character is a point guard in the NBA. It takes him down a notch by showing the audience that he was faced with a challenge of being small but overcame it and took on big things along the way. We end up with him being able to handle all of the challenges associated with being an NBA players and tackling a large taco.

story shape

Act 2: Well contested jump shot

Now I want take a look at the story at a more granular level. To do this I need to watch the story in 3-5 second segments.

Piano music starts playing and we hear subtle audience cheers…The first 3 seconds the narrator introduces the audience to Nate Robinson, pint sized point guard. The first scene shows Nate front and center strutting confidently in his NBA uniform with two much larger teammates being him. – key takeaway, “Nate is the man”.

The next three seconds we see young Nate front and center, building a massive Lego tower to the sounds of children lauging in the background as the narrator introduces us to the fact the Nate has always taken on big things.

This is reinforced with images of 10 year old Nate marching in a middle school band proudly playing the tuba (sound and all) as the narrator says, he has never been intimidated by big things in seconds 7-9.

The next three seconds are a bit of a blur, we see a 12/13 year old Nate dribble through a crown of kids and jump up and dunk to the sound of ooos and awwws as the narrator says, In Fact….

The next few seconds show 12/13 year old Nate, again front and center, proudly dancing with a much talker girl as the narrator reads, he embraced them. (get it, embraced them and he embraces the girl, ha)

At the 14 – 19 second point we see Nate, eating a large taco in the locker room (I’m sure this happens all the time) while his NBA teammates are going about their business. At Nate takes a bite of the delicious taco (lots of crunching) out narrator informs is that for Nate, taking down the ultimate steak taco was no big deal.

And finally at the 20 second mark, we are brought back to reality. This music stops – abruptly. As the narrator reads “you” we see an image of a somewhat dorky regular fellow in the locker room holding the same taco looking very concerned. Then Nate Strolls by, and the regular fellow stares in awe as the narrator informs the audience that we “are not Nate Robinson.”

The next 5-6 seconds feature a large images of the Taco with some rock music and “hardcore XXL lettering” as the narrator reminds us of the key marketing message, The new XXL Taco, Regular size for Nate Robinson, XXL for you.

The last few seconds the song continues and we see the taco bell logo and hear the Bell sound.

Act 2 Continued:The Assist

If Nate were a superhero his story would be something like this…

Once upon a time there was a pint sized point guard named Nate Robinson.

Every day, he was faced with big things.

One day, he built a giant block tower.

Because of that, he was given the confidence to take on more big things like playing the tuba.

Because of that, he was given the confidence to take on more big things, and even embrace them like dancing with a taller girl.

Until finally he was able to tackle eating a giant taco bell taco (and make it to the NBA)

Act 3: Drained it from way downtown

Having watched this commercial several times the key message was the same every time I watched it. The story is simple and easy to follow. I noticed more detailed elements of the story and some of the puns like embracing, as well as the intricacies like the use of music. Putting on my marketing hat for a second I think that is exactly what commercials should do. If the story is amazing and the audience doesn’t understand what the call to action is (or what the product is) they missed the point. In fact, I remember discussing several commercial in a marketing class that was really interesting to watch but I had no idea what I was supposed to want to buy after watching it.

The key takeaway I have from this is storytelling should be used as a tool to engage/relate to the audience but the objective of selling the product should not be forgotten. If I can run with that idea for a moment, the same is true for designing training. The story should be a means to explain a concept to a learner or teach them but the story must enhance the learning in some way or contribute to the learner experience. It can’t simply be for the sake of a story.

Side note, I hope someone noticed I named my sections based on the number of points those baskets are worth.